Experience

I have significant experience in scaling commercial operations for hotel and villa management organizations, transitioning into the fast-paced Fintech and Payment Industry, and providing strategic consulting during periods of market volatility.

 I am particularly motivated to lead commercial initiatives for forward-thinking travel firms, especially those focused on key growth markets such as APAC tourism in general and SEA in specific, to redefine market share and maximize return on investment.

General Manager - Indonesia 

Tripla Co., Ltd. · Full-time
Sep 2024 - Present · 1 yr 7 mos 

• Oversee the operation in Indonesia.

• Responsibility for the HR, Sales, and Support departments.

• Prepare the GTM strategy for Tripla's product in Indonesia.

• Leading the business development and strategy in Indonesia.

• Rebranding process from Bookandlink to Tripla Bookandlink Indonesia.

Chief Operating Officer

Bookandlink · Full-time
Aug 2022 - Present · 3 yrs 7 mos

Bookandlink is an Indonesian homegrown hospitality tech that provides services to over 4k properties in Indonesia and Southeast Asia. In 2023, Tripla Co., Ltd. (JPX 5136) acquired Bookandlink, establishing it as a strong presence and a fast-growing hospitality tech company in Southeast Asia.

• Oversee the day-to-day operational basis for various departments.

• Maintain relationships with customers, suppliers, partners, and the board of directors.

• Stay up-to-date with industry trends and best practices.

• Establishing policies that improve the company vision and culture.

• Reporting directly to the CEO.

Head of B2B Sales Business Development

WINE ADORE · Freelance
Dec 2021 - Sep 2022 · 10 mos

• Connect with the Owner, C-level, or director of F&B Groups, hotels, fine-dining restaurants, and independent outlets, to build lead generation.

• Setting appointments for board management and prospecting, creating, qualifying, processing, and following up on leads.

• Launches inbound/outbound sales and marketing activities and initiatives as part of lead/demand generation strategies.

• Leads and participates in new business pitches and subject matter experts, and is responsible for following up with the lead prospect.

• Providing internal and external communications that are consistent, concise, and accurate.

• Communicate and showcase the solution and value proposition to customers in a clear and concise manner.

• Providing management with weekly/monthly sales lead generation activity reports that are consistent, simple, accurate, and timely.

• Collaborative and autonomous work in a team environment.

• Establishing and maintaining good interpersonal ties.

Sales and Marketing Manager (Bali Branch Office)

AsiaPay · Full-time
Apr 2019 - Sep 2020 · 1 yr 6 mos

• Connect with CxO-level, understand their business challenges, and propose a problem-solving idea by combining product and service to close the deal (contracting).

• Close the deal of a contract with potential clients, and have responsibility until the product is delivered to customers.

• Responsible for penetrating Indonesia's market to increase the company's brand awareness.

• Directly reporting to the Senior Sales Manager in the Indonesia branch office and reporting monthly to the CEO at HQ.

Cluster Head of Marketing, Sales, and Revenue

Blue Karma Secrets · Full-time
Mar 2018 - Apr 2019 · 1 yr 2 mos

• Increasing the business by 14.1% compared with last year's business.

• Developing the budget to increase the efficiency of the online and offline strategy for sales management.

• Developing social media marketing strategy, CRM, and email campaign to increase direct bookings on the website.

• Cooperating with Online & Offline Travel Agents to dominate the European market in competition.

• Join the operations team to ensure all marketing and sales premises are delivered.

• Working with 7 team members to oversee all marketing and sales activities for a 3-unit villa in Umalas, a boutique hotel in Seminyak, and Ubud with 2 restaurants and 1 yoga shala.